Marketing Concept Studies indicate that 91% of the vehicular
traveling public would take notice of a truck that is marked with a
logo or design. The same studies also show overwhelming support for
companies who put their names and/or products on the sides of trucks.
The public perception of “Transport Billboards” is environmentally
friendly.
A study of 2,600+ individuals, who responded to a
survey which asked questions about the circumstances of the viewing
of graphics on a “Transport Billboard”. Completed survey results
indicate:
• 97% of respondents recalled the
ad
• 81.5% of respondents indicated someone else in
the vehicle besides themselves saw the ad
• 83.9% said one or more people were in the vehicle
with them when they saw the ad.
• 98% said the ad created a positive image for
the advertiser
• 96% said advertising on trucks has more impact
than billboard advertising
